INFLUENCER MARKETING- MACRO MARKETING

Introduction

    Influencer marketing is advertising that allows companies to work with people who have a following to boost brand awareness. Businesses may request that an individual with a sizable fan base post social media material promoting their goods or services. An influencer is someone who has a natural and active following, whether they are a public personality or content provider. The use of compensated suggestions and endorsements from prominent content creators is a method used in influence marketing to increase brand awareness. 


    Your product can be directly purchased by a specific group of potential customers if you collaborate with influencers. It's not only about sharing pictures or liking posts. Consider influencer marketing as a devoted client bringing your company to the attention of thousands of their closest friends. Customers are more inclined to buy products when they witness their favorite content creators using a new face cleanser or dressing in style. Influencer marketing is still a relatively new digital marketing channel, so there's a lot of confusion about how to use it.

Types Of Influencers

    Numerous demographics are represented in the sizable and diverse audiences of certain social media celebrities. Some claim smaller, more focused, more active communities. Understanding the pros and cons of each type of influencer in terms of reach, range, pricing, and engagement is crucial when selecting the right ones for your brand.  There are four types of influencers, they are:
  • Mega-Influencer
  • Macro-Influencer
  • Micro-Influencer
  • Nano-Influencer

Mega-Influencer

    Well-known actors, musicians, athletes, and other prominent celebrities frequently appear among these influencers, who have a massive fan base of more than one million. Their fame of status allow them to captivate a wide range of audiences, making them the perfect choice for long-term brand awareness campaigns.  Celebrity influencers can offer your brand unique visibility, but working with them can be very costly.

Macro-Influencer

    Macro influencers are well-known figures in their respective fields and have a large following of around 100,000-1 million people. Because they have consistently produced and engaged with content for an extended period, these influencers are now acknowledged as thought leaders in their field. The approach of macro-influencers is more focused than superstars because their followers typically have similar interests, which is why they offer a more focused approach compared to superstars. Working with macro-influencers can provide your company with a wide audience, but depending on your budget, it might still be somewhat expensive.   

Micro-Influencer

    Micro-influencers, who have a strong following of between 10,000 and 100,000, are the future stars of influencer marketing. On specific websites like YouTube, Instagram, and TikTok, these influencers are often quite active. Working with micro-influencers is highly favored by marketers due to their ability to attract a devoted and specialized audience through authentic interactions, relatable recommendations, and unique material. Additionally, they are less expensive than mega influencers.

Nano Influencer

    Nano-influencers have a lower number of followers than 10,000. However, because of their genuine participation and approachable content, these influencers frequently build close relationships with their audience. Companies seeking to reach specific communities and demographics without going over budget may find nano-influencers to be great partners, even if the narrowest reach.

Growth Of Statics from 2023-24

    Reviews and recommendations from reliable friends, family members, peers, and influencers greatly impact today's consumers. The Digital Marketing Institute reports that 45% of consumers rely on recommendations from influencers. Moreover, 61% of customers believe the advice and words of influencers. Today's consumers demand authenticity, transparency, and the capacity to evaluate various products and viewpoints. For this reason, partnering with reliable influencers is crucial for brands looking to increase sales and retain customers. 

Priyanka Chopra a Macro-Influencer

    An Indian actress who has become the spark of Goble sensation and a well-known face in terms of digital advertisers. She remains the strong force of inspiration that sets the bar of her value high. Her foundation for global dominance started in 2000 by the time when she lifted the crown of Miss World Title. She has more than 49 million on Instagram, 45 million followers on Facebook, 27 million followers on Twitter, and 600 plus global influencers on LinkedIn. 


    Chopra's hair care brand Anomaly was integrated with different natural oils such as coconut, castor seed, and jojoba into present-day shampoos and conditioners. The brand made its debut in the US later it was introduced to India in 2022. It is a purely vegan product that is gender-free products in various price ranges. 

    She has a partnership with the entrepreneur Maneesha Goyal to open the restaurant Sona in New York in 2021. They have a fusion of Indian cuisine which has an international angle. As an actor and an entrepreneur, she stepped into the homeware brand Sona Home in 2022. The brand carries the quotes 

  "Bring the world to your table"


    She has a production house that was accompanied by her mother, DR. Madhu Chopra, Purple Pebble Pictures produces regional content. Apart from all these, she invested in dating app Bumble in 2018, The Holberton School, a coding education start-up. She was hired as the creative advisor of Bon V! V, the soda water brand. she has also made an investment in Genies, a Virtual Avatar Enterprise, and Perfect Moment, a luxury ski wear brand. 



Conclusion

    Customers prefer "unfiltered" and less staged marketing messaging. Instead of sales-driven pieces, influencer content engages audiences and draws in buyers with a conversational tone and personal story. Their standing contributes a degree of confidence that turns followers into customers. Integrate e-commerce sites like BigCommerce into your influencer marketing process for a smooth experience. Offering your newest items is simple, and you can develop a sincere rapport that strengthens your business. Make the most of your influencer marketing plan by generating income from partnerships.

FAQ

  • What are the types of influencer marketing?
                There are four types of influencer marketing.
  • How do influencers engage their audience?
                They engage their audience by conducting contests and giveaways.
  • What do you need to know about influencer marketing?
               Influencer marketing is the process of collaborating with an influencer to expand the reach and awareness of the brand.
  • How strong the influencer marketing?
                Marketing professionals report that influencer marketing is 80% effective and strong.

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