EXPLORING THE COLOUR PSYCHOLOGY OF BLACK

Introduction

        Colours are an important aspect of daily life that involves the psychological and artistic responses to each colour, which influence fashion, business, and physical and emotional sensations. Colour psychology focuses on human behaviour; it entails the perceptions of a person based on his emotions. However the influence of colour changes based on age, gender, and tradition. colour is something that gets frilly associated with culture and religion. The psychology of colour plays a vital part in the fields of marketing and branding. Colour can impact the customer in the field of marketing; this is also true in terms of branding. 



        Despite its part in marketing and branding, it plays a significant part in other domains such as sports, hospitals, medical therapy, and game design. Colour acts as a powerful tool for communication which can be used to impact mood, responses, and actions. Certain colours can influence the body's metabolism, eyestrain, and blood pressure. It can even impact the opinions of the people. 

Major Colour That Has a Vital Role

        There are two types of colour in terms of colour psychology: warm and cool colours. On the side of warm colour, it evokes the emotion of feeling comfort and warmth. It extended to feelings of anger and hostility. Which was also known as the red area of the colour spectrum. The range of warm colours includes red, orange, and yellow. On the other hand, cool colours evoke a feeling of sadness or indifference. Sometimes it is described as a calm colour, which is also known as the bright side of the colour spectrum. The range of cool colours includes blue, purple, and green.



        The colours are deeply rooted in one's own life experience or culture. While the white colour in many Western countries represents purity and innocence, in many Eastern countries it is seen as a symbol of mourning. 

Psychology of Black Colour

        Black signifies things depending on your own personality, aspirations, and associations with black. It is defined as the colour of glamour and sophistication. It also offers emotional safety by cloaking the personality, it becomes the colour of absorption without reflecting anything back. In other terms, it is the colour of negativity; in a few traditions it has been tied to death and all evil things; it evokes feelings of anger, aggression, fear, and sadness. 



    The connection between blackness and negativity is mostly witnessed in Indian tradition. It is associated with authority, elegance, formality, intelligence, power, and prestige. The dressing of black helps to change the clothing style, so people wear black when attending fancy events. It is the main colour associated with power and prestige.

Black Colour Associated With Brands

        Black is the power when it comes to branding due to its psychological effects. The colour is often associated with power, mystery, and sophistication. Its aura of mystery can generate curiosity, drawing consumers in and keeping them engaged. The brand that uses black logos in the black colour is secure and deep-rooted. They are in no need of calling for attention to their brand. They mostly focus on reputation, stability, and value. Black, as the band of luxury and elegance, is the colour associated with high-end brands, and is the popular choice of athletic companies. The black used for packing creates powerful and impressive effects, even making the product look more stylish and luxurious. 


Conclusion

        Despite its positive and negative connotations, black holds a lot of myths. Seeing a black cat crossing the walking path is seen as luck in Eastern and Western cultures, but in India, it is considered a bad omen. The term black-hearted refers to someone wicked or evil. In terms of martial arts, black resembles the belt that is worn by the expert. Black is referred to as the colour of power, which is why it has become the colour of luxury vehicles. People often describe the colour as sexy, powerful, and mysterious.

FAQ 

  • What is the colour of power?

                Black is the colour of power.

  • What is The percentage of men who have black as their favourite colour?
                8% of men like black.
  • Why do people like black colour?
                A desire for privacy and to remain unseen.
  • What does black colour symbolise?
                It symbolises death and mourning.
  • Is black the purest colour?
                True black colours are rare.  

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