Introduction Colours are an important aspect of daily life that involves the psychological and artistic responses to each colour, which influence fashion, business, and physical and emotional sensations. Colour psychology focuses on human behaviour; it entails the perceptions of a person based on their emotions. However, the influence of colour changes based on age, gender, and tradition. Colour is something that gets frilly associated with culture and religion. The psychology of colour plays a vital part in the fields of marketing and branding. Colour can impact the customer in the field of marketing; this is also true in terms of branding. Despite its part in marketing and branding, it plays a significant part in other domains such as sports, hospitals, medical therapy, and game design. Colour acts as a powerful tool for communication which can be used to impact mood, responses, and actions. Certain ...
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