INFLUENCER MARKETING- MACRO MARKETING
Introduction Influencer marketing is advertising that allows companies to work with people who have a following to boost brand awareness. Businesses may request that an individual with a sizable fan base post social media material promoting their goods or services. An influencer is someone who has a natural and active following, whether they are a public personality or content provider. The use of compensated suggestions and endorsements from prominent content creators is a method used in influence marketing to increase brand awareness. Your product can be directly purchased by a specific group of potential customers if you collaborate with influencers. It's not only about sharing pictures or liking posts. Consider influencer marketing as a devoted client bringing your company to the attention of thousands of their closest friends. Customers are more inclined to buy products when they witness their favorite content creators using a new face cleanser or dressing in style.